Video Ad Co Viewbix Raises $3M
Video ad company Viewbix has raised $3 million in funding from new investor 2M Companies and previous investors Canaan Partners and Longfellow Venture Partners. The company has raised $6 million since its founding in 2011 including $1.1 million recently from OurCrowd.
Viewbix will use the funds to accelerate the adoption of its interactive video platform, which increases viewer engagement. The company will also continue to develop its measurement and analytic suite, which allows clients to track and optimize video performance.
Their platform makes it easy for advertisers to boost video engagement rates by integrating interactive apps, like call-to-action buttons or email forms, into the video player itself. Any video can be Viewbix-enhanced and then distributed across the web, from Facebook and Twitter to most video networks.
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