Teradata Acquires Appoxee

Congratulations to Appoxee for having been acquired by Teradata for $20-$25 billion.  Appoxee, an Israeli mobile marketing startup serves both developers and publishers in increasing their in app user engagement.

Prior to pursuing Teradata’s offer for acquisition, Appoxee had raised $2million in funding. Teradata is currently establishing an R&D center in Israel and the acquisition of Appoxxee was their first step in making the prospect for the Israeli R& D center a reality. As large American computer company, Teradata creates and sells data analytics it seems as though Teradata will run into a lot of great opportunities while researching in the Israeli ecosystem.

 

 Appoxee was the perfect fit for Teradata to start trying on Israeli “know how” for size.

Author: abby

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