Mapping Israel’s Marketing Technology Industry
Glilot Capital Partners, an Israel-based seed- and early-stage venture fund, has conducted extensive research in order to create an infographic mapping the marketing technology industry in Israel today. With more than 160 companies divided into six major categories, Israel has grown into a hub for marketing technology innovation.
According to Start-Up Nation Central, 2015 Israeli exits in the marketing technology industry totaled $329.5 million, a 175 percent increase over 2014’s $120 million. 2015’s success was highlighted by IronSource’s $150 million acquisition of mobile marketing/advertising platform Supersonic, Israel’s largest marketing technology exit in history.
While the increase in the number of funding rounds from 2014 to 2015 was modest (50→56), the average funding round amount rose substantially, from $4.8 million to $6.5 million, a 35 percent increase. Because of a large number of B+ rounds through June 2016, funding rounds are averaging an impressive $10.9 million, positioning total funding to be significantly higher than last year.
There’s certainly a lot to be excited about in Israel’s evolving marketing technology industry, and we look forward to seeing what the future has in store.
via Glilot Capital Partners. Click here for full report.