iTunes, Google Play Music face a surprise rival – an Israeli start-up

Comparable in size to iTunes and Google Play Music, eMusic was bought by Ramat Gan-based TriPlay for an undisclosed amount in cash and stock. The deal retains the executives and employees of eMusic and integrates both companies’ operations, TriPlay said.

With the acquisition, TriPlay gets a catalog of over 25 million songs from every genre, and a host of loyal users who swear by the service, eschewing the more commercial services that play the “same old stuff” and preferring eMusic, which chiefly features music by independent and new artists.

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Author: abby

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