Israeli Government Launches App for Thinking Green

Israel’s Ministry of Environmental Protection has launched a new mobile app that encourages environmentally-friendly behavior, intended to teach people how to lead a greener life and save money. The free app was launched as part of the ministry’s Let’s Think Green campaign.

“After years of being accustomed to commercials that encourage wasteful and unnecessary consumerism, we stand on the same stage and call for smart consumerism,” the Minister of Environmental Protection, Gilad Erdan, said. He added that “we will continue to address the public wherever it may be: on television, the internet, and smart phones, in order to raise awareness to the fact that with small behavioral changes, each and every one of us can save hundreds of shekels and reduce environmental damage.”

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