Honda and Volvo Open DRIVE, a Tel Aviv Transportation Innovation Center

Honda, Volvo, Hertz and Ituran are partners in the DRIVE innovation hub in Tel Aviv founded by Mayer Group, the Israeli importer of Honda and Volvo cars.

Carmakers Honda and Volvo have opened an Israel innovation center in Tel Aviv. Honda Silicon Valley Lab (HSVL) announced today that it is forming a partnership with Volvo, Hertz Rent a Car International, Israeli telematics company Ituran, and DRIVE, the innovation hub founded by Mayer Group, the Israeli importer of Honda and Volvo cars. DRIVE will foster enhanced collaboration between Honda R&D and Israeli transportation innovators and expand its in-market support of Israeli startups and entrepreneurs.

As a DRIVE partner, Honda said it will actively engage with startups through its Honda Xcelerator open innovation program by providing expertise, funding and rapid prototyping opportunities that may evolve into additional business relationships. These activities will enable startups to receive accelerated validation of their technology and business model and, in turn, allow Honda to deepen its relationships with Israeli entrepreneurs.

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Author: abby

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